In the final part of our series exploring Black Friday and Cyber Monday, this month is all about the key benefits behind the promotional event and some top tips on how to maximise the sale-hungry shoppers. Following on from last month’s insight on what some furnishings retailers are doing to promote Black Friday, hopefully this has given you some firepower to market …
What’s your Black Friday strategy? Last month, I highlighted some data behind Black Friday and how it performed last year, with a deeper dive on how the furnishings market scored post-event. Recapping on the final point, according to IMRG’s report, home and garden retailers saw an increase of 4.1% compared to Black Friday last year, while Cyber Monday sales were down 2.5%. …
It’s that time of year again when sale savvy shoppers are surveying the retail landscape looking for the ultimate bargain. Black Friday returns on Friday 28 November 2025, with Cyber Monday on 1 December 2025. I know what you’re thinking – surely, it’s too early to be talking Black Friday? Well, to get your head around the event, which has turned into …
Artificial Intelligence (AI) is a growing tech trend within the furnishing space. From imagery and text to enhancing the customer experience, AI is proving to be a powerful tool for furniture and bed retailers. Over the last year or so, Big Furniture Group has reported on some companies adopting AI, some providers of different AI tools and also how the AI landscape …
Last month we explored the top five benefits of text marketing and why your business needs to get in on the SMS act. For those that missed it, we looked at the vast reach text marketing serves up, how it boosts conversion rates, the cost being low, maintaining in control and why it’s a valuable business tool. This month continues the conversation …
Text or SMS Marketing has quickly become one of the most effective tools when reaching your customers. Whether it’s to promote a sales event, update on an order or follow up after a service, sending a text is a direct way to engage with your audience. In fact, ad spending in the SMS Advertising market in the UK is forecasted to reach …
Have you ever wondered what your customers are asking search engines? Or perhaps you’ve hit a wall where you don’t know how to find the most popular questions being searched? Either way, there is a solution that can help, and it’s free to take advantage of. Have you ever heard of AnswerThePublic? Yes – wonderful – you’re probably already a pro at …
For any business, knowing your audience is vital when creating, implementing and reviewing a marketing strategy. In today’s digital world, being savvy on the vast number of tools at your disposable is also key. One such tool, and a free one at that, is Google Trends. If you are already using the platform, then hats off to you, but if not, this …
It’s that time of year again where bed and mattress retailers kick off month-long promotions to raise awareness about sleep, wellness and products all focussed around beds. National Bed Month plays a key role in the calendar for retailers to engage with consumers on another level rather than just a standard sale period. Backed by the National Bed Federation (NBF), the organisation …
Beds, Sleep, Recycling, Poetry, Skipping… March is full of opportunity Read More »
With 2025 firmly underway and a number of trade shows already under your belts for product inspiration for your businesses, now is the right time to reassess, amend or start from scratch on your plans for the year ahead. With this in mind, we explore what you could consider when making small or big improvements to your retail business, as well as …
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