With AI continuing to be a buzzword around the furniture industry, this month we explore a tool used to garner inspiration from furniture-specific questions and see how it responded to the test. We’ve all heard of ChatGPT, but what about Perplexity AI? In its own words, Perplexity is a free AI-powered answer engine that provides accurate, trusted and real-time answers to any …
The festive period is over. During that time perhaps there’s been an opportunity to reflect on the previous 12 months, while also setting goals for the year ahead. These can vary and depend of multiple factors. However, one area that has seen steady growth is the adoption of accounting software, with smaller to medium sized businesses now implementing such systems. You can …
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With Christmas fast approaching, also signalling the end of another year, our attention turns to predictions on furniture during 2026. This month focuses on just that with a number of insights on trends to watch out for as we head into the New Year. In a nutshell, when exploring the phrase ‘furniture trends for 2026’, the Google-led AI response shared this: “2026 …
In the final part of our series exploring Black Friday and Cyber Monday, this month is all about the key benefits behind the promotional event and some top tips on how to maximise the sale-hungry shoppers. Following on from last month’s insight on what some furnishings retailers are doing to promote Black Friday, hopefully this has given you some firepower to market …
What’s your Black Friday strategy? Last month, I highlighted some data behind Black Friday and how it performed last year, with a deeper dive on how the furnishings market scored post-event. Recapping on the final point, according to IMRG’s report, home and garden retailers saw an increase of 4.1% compared to Black Friday last year, while Cyber Monday sales were down 2.5%. …
It’s that time of year again when sale savvy shoppers are surveying the retail landscape looking for the ultimate bargain. Black Friday returns on Friday 28 November 2025, with Cyber Monday on 1 December 2025. I know what you’re thinking – surely, it’s too early to be talking Black Friday? Well, to get your head around the event, which has turned into …
Artificial Intelligence (AI) is a growing tech trend within the furnishing space. From imagery and text to enhancing the customer experience, AI is proving to be a powerful tool for furniture and bed retailers. Over the last year or so, Big Furniture Group has reported on some companies adopting AI, some providers of different AI tools and also how the AI landscape …
Last month we explored the top five benefits of text marketing and why your business needs to get in on the SMS act. For those that missed it, we looked at the vast reach text marketing serves up, how it boosts conversion rates, the cost being low, maintaining in control and why it’s a valuable business tool. This month continues the conversation …
Text or SMS Marketing has quickly become one of the most effective tools when reaching your customers. Whether it’s to promote a sales event, update on an order or follow up after a service, sending a text is a direct way to engage with your audience. In fact, ad spending in the SMS Advertising market in the UK is forecasted to reach …
Have you ever wondered what your customers are asking search engines? Or perhaps you’ve hit a wall where you don’t know how to find the most popular questions being searched? Either way, there is a solution that can help, and it’s free to take advantage of. Have you ever heard of AnswerThePublic? Yes – wonderful – you’re probably already a pro at …
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